Chicago Northwest Suburbs Real Estate and More

The more advertising for your open houses the better!   If you can't beat them join them!

Yesterday I was googling long grove real estate and unfortunately my individual website ranking of www.buffalogrovehomes.com moved down from number 2 to number 6.  As you can imagine I was not at all happy with these results especially since I was beaten by national online firms like realtor.com and trulia who aren't as familiar with the local Long Grove market like I am .   I have seen every home and piece of real estate in the Long Grove area, can predict the next house to sell, tell you what home is the best deal etc.  I guess google can't measure these important tools for buyers and sellers when calculating their google serp! 

When I was exploring Trulia and navigating through the site, I noticed that one of my open houses for this Sunday at 4972 Wild Rose Lane, Long Grove  was advertised on Trulia's  site.   One of the realtors in my office was sitting an open house for me and she already submitted this information.   When you clicked on Sunday's open houses in Long Grove, my listing was the only home that popped up.  I quickly added the other house that I was doing an open house this weekend and within 36 hours, this home too will be advertised on Trulia. 

My open houses  this weekend will also be advertised on www.coldwellbankeronline, www.realtor.com and www.coldwellbanker.com.  My motto forever, is if you try your hardest and you can't beat them, why not join them! 

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The above information regarding was provided by Judy Greenberg, Realtor with Coldwell Banker Residential Brokerage

Judy's websites, www.buffalogroveareahomes.com and www.buffalogrovehomes.com provide all the information regardless as to whether you are a potential buyer or seller.  If you are a first time home buyer trying to determine how much you can afford, or an experienced buyer who is selling your home, Judy can help you with all your real estate needs .  As a seller you benefit from Judy's savvy internet marketing skills and strong negotiating skills, and as a buyer you benefit from her passion for finding you your perfect home!

Judy can be reached at 847-602-5435 or via email at info@buffalogrovehomes.com. Judy has helped people move in and out of  the Chicago Northwest  Suburbs. including but not limited to Arlington Heights, Long Grove, Kildeer, Buffalo Grove, Lincolnshire, Vernon Hills, and Wheeling Illinois

No one is in a hurry in today's real estate market...Actually, everyone is procrastinating... Let me explain the real estate strategy of creating a sense of urgency that I have just utilized to help me sell a home in today's slow market. 

Creating Urgency!  Strategy 6 in selling a home for the highest price in the shortest amount of time..

One of my sellers recently had their beautiful home on the market.   The sellers were the original owners and had immaculately maintained this home.  The home received many showings and everyone who saw it gave positive feedback.  All the prospective buyers were procrastinating.

After  3 months, the sellers were getting a little frustrated and concerned that their home would not sell for a fair price. They actually received a few ridiculously lowball offers from buyers who wanted to test whether my seller would give away the house.   All the  serious buyers were procrastinating

In another market this house would have sold  in a week and the sellers would be able to move on. All that's well and good but as a realtor, I have to deal with the present market and still get the best possible price.   I don't know about other realtors, but I'm always thinking about my sellers and what the next plan should be.  This is what I suggested to my client and the outcome was most favorable. 

I needed to create urgency- there were 6 buyers who expressed interest in my seller's home along the way, but for some reason they weren't going to pull the trigger and pay a fair price...  The serious Buyers were procrastinating.  Another similar, but not as maintained home house in the neighborhood sold for much lower than it should have, so buyers were actually basing their offers for this home on that previous sale.  

In order to create urgency, I suggested to my clients to come to a bottom line in their head and present it to the 5 buyers who  had already expressed interest in their home.    One of the parties  immediately took us seriously and wrote a contract based on this bottom line price.    3 days later, another one of the parties saw that that the home was under contract, and wanted to write a back up offer.  My client  accepted this  back up offer in case their original offer fell through. Although the second offer was a better offer, my clients did not go back on their word to the first buyer, but  they did inform  the first buyer that since they had another offer... they would not fix any items that came up on inspection...  The first party really wanted the house and agreed to take the house as is..  I guess in order for you to beat procrastination, you have to create a sense urgency

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This is strategy 6 in my series or tips for  selling/ buying  your home.  If you would like to read my previous posts in  my strategy a week series, I have include them below for your convenience. 

Strategy 5 Sellers Guide to hiring a realtor whether its in Buffalo Grove Illinois or Topeka Kansas

Strategy 4  How does a buyer find the best  deal

Strategy 3  Real estate Marketing 101 the good ole fashion way

Strategy 2  Why you should hire a local realtor when buying a home?

Strategy 1  Why you should take pictures of your home in all seasons

If you want more information regarding specific real estate sales  in the Buffalo Grove, Long Grove, and Lincolnshire area, please do not hesitate to call me at 847-602-5435 , email me at info@buffalogrovehomes.com or check out my website at www.buffalogrovehomes.com or www.buffalogroveareahomes.com .   I can help you in the purchase or sale of a Buffalo Grove Condo, Buffalo Grove Townhouse, Buffalo Grove single family home or a Buffalo Grove rental.   I am available 24/7 to make appointments!

Suppose you are going to list your home.. How do you make a knowlegdable decision  of which realtor  to hire... 

Here's the scenario...you just interviewed 3 local realtors in town...  They each came to your home, gave you a market analysis of your property and presented  their excellent credentials and  qualifications. You seen to have a good rapport with all of them... How do you choose the best realtor? 

Its easy- put their names in a hat and pick one...

Just kidding...    Research shows that best  choosing a realtor that has the most internet presence will sell your home faster...  How can you verify if a certain realtor  is technological advanced?    Google their name or even the town you live in and see if their website appears on the first few pages   Since 85% of the buyers begin their search on the internet,  there should be a requirement that your agent needs to be internet savvy. 

Do any of the realtors you just interviewed have their own blog,  members of Active Rain, use Craigs list, Backpage or Twitter?  If the realtor you are interviewing  rolls their eyes indicating they do not have a clue , you will know that they aren't on the cutting edge of technology, and not up to date on all of the possible ways to market your property. 

Seller's  you are in the driver's seat and you need to choose the  best realtor in the area who will be do the best job for you!

This is strategy 5 in my series or tips for  selling/ buying  your home.  If you would like to read my previous posts in  my strategy a week series, I have include them below for your convenience. 

Strategy 4 -How does a buyer find the best deal

Strategy 3  Real estate Marketing 101 the good ole fashion way

Strategy 2- Why you should hire a local realtor when buying a home?

Strategy 1- Why you should take pictures of your home in all seasons

If you want more information regarding specific real estate sales  in the Buffalo Grove, Long Grove, and Lincolnshire area, please do not hesitate to call me at 847-602-5435 , email me at info@buffalogrovehomes.com or check out my website at www.buffalogrovehomes.com or www.buffalogroveareahomes.com .   I can help you in the purchase or sale of a Buffalo Grove Condo, Buffalo Grove Townhouse, Buffalo Grove single family home or a Buffalo Grove rental.   I am available 24/7 to make appointments!