Judy Greenberg Group- Real Results: Realtor, Judy Greenberg shares her secrets of online success with Chicago Agent Magazine

Realtor, Judy Greenberg shares her secrets of online success with Chicago Agent Magazine

Chicago Northwest Suburban Realtor, Judy Greenberg  Shares her Secrets of a Client-Focused Website with Chicago Agent Magazine

Creating a great website that focuses on clients takes not only time and effort, but also an understanding of one's target audience and their needs.  I have been passionate about using the Internet as a tool to help my clients for over 10 years now. 

Recently, Chicago Agent magazine presented me with an opportunity to share that passion with  other realtors.

Here are a few of the key excepts from the  article Secrets of Online Success.

  • Research, Research, Research

" 'Research is important in creating a successful website', says Judy Greenberg, a Realtor with Coldwell Banker Residential Brokerage in Buffalo Grove. 'I would suggest that a real estate agent first ‘Google' a city and see which sites come up and which ones are given the highest ranking.' she says.

Research is key when creating a client-centered website.  I spend hours each day online analyzing my websites and the frequency of certain key words to understand what my clients are searching for when beginning the process of purchasing a new home.  I strive to understand which information is the most requested and helpful and then provide it in a format that is quick and easy to use.  Schools, from preschool to highschool are stressed in my blog, www.judygreenberg.com as well as in my websdites www.vernonhills-homes-for-sale.com, and www.buffalogrovehomes.com and www.buffalogroveareahomes.com since I have found that schools are the most important factor when choosing a city for families relocating with school aged children. 


  • Be the Expert

"Greenberg determines what information to include in her blogs by staying up to date on current events in the community and understanding the topics that interest people in real estate today, she says. It is also helpful that she lives in the area in which she works and can blog about the aspects of the community she finds most special."

I'm so lucky that I live and work in a community that I love.  I try and make sure that all of my blog posts are interesting, relevant and tell the true story of the communities, whether it by Lincolnshire, Vernon Hills, Long Grove or Buffalo Grove.   That way, clients can get a feel for the area whether they are in Los Angeles, CA or London, England.    For example, a reader who desires to learn about the Village of Long Grove will get a flavor of the community as well as a slide show when they google Long Grove Real Estate


  • Optimize Search Functionality

"One of the most helpful website features for consumers is a search function that allows them to search for homes in multiple ways, including by address, subdivision, neighborhood, map or schools. 'The search button is the most important button,' says Greenberg. Most Realtors use a basic home-finder search, but consumers simply will move on to the next site if they don't get enough information."

I make certain that the "Search Box" on each of my websites is easy-to-find and easy-to-use. My website designer, Jeff Stone at www.nextlevelsolutionsforrealestate.com was instrumental in helping me optimizing the location of this box.    Not everybody has the same criteria when looking for a house so I want to make sure I include as many options as possible to help a client get "the perfect fit" when they are done with their search.

Almost everyone will begin their next home search on the Internet and I want to make sure that when a client gets to my website, they feel as if they have access to all the information needed to begin that search.   The Internet is a valuable tool to lead a client to the right real estate agent for their needs and I am available 24/7 to set up a meeting, a school tour or just to ask a question.  And when all is said and done, it's the personal touches that I apply to my websites and to my client relationships that makes each home search a success.

To read the full artcle from Chicago Agent magazine, please visit their website at http://chicagoagentmagazine.com/secrets-of-online-success/

 Long Grove Realtor judy Greenberg

Judy Greenberg's websites www.movetolonggrove.com and www.buffalogroveareahomes.com provides all the information regardless as to whether you are a potential buyer or seller.  If you are a first time home buyer trying to determine how much you can afford, or an experienced buyer who is selling your home, Judy can help you with all your real estate needs .  As a seller you benefit from Judy's savvy internet marketing skills and strong negotiating skills, and as a buyer you benefit from her passion for finding you your perfect home!

Judy can be reached at 847-602-5435 or via email at info@buffalogrovehomes.com. Judy has helped people move in and out of  the Chicago Northwest  Suburbs. including but not limited to , Long Grove, Kildeer, Buffalo Grove, Lincolnshire, Vernon Hills, and Hawthorn Woods.



Facebook Profile: http://www.facebook.com/JudyGreenberg

Linkedin Profile: http://www.linkedin.com/in/JudyGreenberg




The above blog post was written by Judy Greenberg.


If you are looking to buy or sell a home in the Chicago Northwest Suburbs, you have come to the right place...  Call or text me at 847-602-5435


Coldwell Banker Residential Brokerage
4192 IL Route 83 #F – Long Grove, IL 60047


Oh, by the way, I'm never too busy for referrals!




Comment balloon 5 commentsJudy Greenberg • October 15 2010 01:02AM


Great post.  Congrats on the good Chicago PR.  I'm just in the middle of reorganizing my own Internet presence and I will definitely check out your sites.

Posted by Jim Hale, Eugene Oregon's Best Home Search Website (ACTIONAGENTS.NET) about 8 years ago

Congrats Judy!  Your internet exposure really shines in Buffalo Grove & Long Grove!!!!!

Posted by Noah Levy, Coldwell Banker Highland Park IL (Coldwell Banker) about 8 years ago

Congratulations, Judy.  Your points are all very well made - this deserves to be featured - I'll suggest

Posted by Karen Kruschka, - "My Experience Isn't Expensive - It's PRICELESS" (RE/MAX Executives) about 8 years ago

My job is to address the potential client's concerns.  Its not about me.. just about them!  Thanks all

Posted by Judy Greenberg, Coldwell Banker - Buffalo Grove - Long Grove Homes (Coldwell Banker Long Grove) about 8 years ago

Wow Judy, well done! Great PR and something I am lagging behind on right now. Thanks for your comment BTW. Have a great week.

Posted by Corinne Guest, Barrington Home Buyer Advocate (Barrington Realty Company) about 8 years ago

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